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Tuesday, 04 October 2011 15:48 |
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 For many business owners, franchising can appear to be an ideal form of business expansion.
After all, franchisees are responsible for the entire investment in opening locations and, because of that investment, are highly-motivated to perform well. That allows franchisors to grow far faster than they might otherwise.
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Friday, 30 September 2011 15:29 |
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 How did you answer your phone today? How was your tone of voice? If someone called you with a question about a product or service, did your caller "price shop" you, or were you able to take the lead in the conversation?
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Friday, 30 September 2011 15:20 |
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 While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive deeper into their marketing strategy they will likely put together a detailed plan that outlines their marketing goals -- as well as the steps needed to accomplish them.
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